Collection of Information: We aim to collect, use and disclose only such information as is required to enable us to provide the Services to our Clients (including providing information to our Clients about online behaviours) to respond to Customer inquiries about our Services or provide feedback, and for service improvement. We will maintain the confidentiality of any personal information we collect in connection with the Services, and only use and disclose Customer personal information for the purposes for which we have collected it, and to the particular Vendor who has purchased our Services (subject to the exclusions and disclosures we have listed below), unless you agree that we may disclose it to other third parties.
“Personal Information” is personally identifiable information, such as your name, address, e-mail address, credit card information, birth date and gender. At the time of collection, we will clearly identify the information being collected and the purposes for which it will be used. It is always your choice whether or not to provide Personal Information but if you choose not to provide certain requested Personal Information, in some instances you may not be able to register to use the Website or be able to access and use the Website at all. In other instances, your choice not to provide certain other Personal Information may mean that you will not be able to use certain features of the Website. We collect Personal Information about our Clients’ Customers when they use our Clients’ websites, as well as information we collect from our partners.
“Non-Personal Information” is information of an anonymous nature, such as an Internet Protocol Address (IP Address) if it has been stripped of personal information, the domain used to access the Website, and the type and version of browser or operating system being used by visitors to the website. Aggregate information, such as demographic statistics of our users (e.g. average age or geographical allocation of our users), number of visitors, what pages users access or visit, and average time spent on the Website is not considered Personal Information. Similarly, business contact information such as the name, title, business address, or telephone number of a business or professional person or an employee of an organization is not considered Personal Information.
Use of Information: We collect, use and disclose information for the following purposes:
Services: In order to provide the Services to our Clients, we track our Clients’ Customer’s online behaviour. For example, we collect information about the products Customers or potential customers view, the time of day a purchase is made, the value of the purchase, the products that are purchased, IP address, and location information associated with that IP address. We also track any purchases that are made as a result of a Customer clicking on a targeted advertisement that We serve to that Customer via their Facebook account. We track which Customers come to a Vendor’s website from a targeted ad on Facebook by tracking the URL. We will provide this information to the Vendors subscribing to our Services, as well as to create targeted advertising campaigns on behalf of Vendors, which we serve to Customers via their Facebook accounts.
Statistics: We also collect statistics on behalf of our Clients about the use of their website. This information will be kept confidential, however, aggregate statistics that do not personally identify an individual will be kept by us and such aggregate statistics may be made available to third parties.
Our servers are also located in the United States, and accordingly Customer Personal Information may be available to Canadian and United States governments or their agencies under a lawful order, irrespective of the safeguards we have put in place for the protection of your Personal Information.
From time to time we may employ third parties to help us improve the Services. These third parties may have limited access to databases of Customer information solely for the purpose of helping us to improve the Services and they will be subject to contractual restrictions prohibiting them from using the information about our members for any other purpose.
Important Exceptions: We may disclose Personal Information to third parties without consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other Customers, our Clients, or anyone else (including the rights or property of anyone else) that could be harmed by such activities. We may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law.
Security: The security of our Clients’ Customers’ Personal Information is important to us. We use commercially reasonable efforts to store and maintain Personal Information in a secure environment. We take technical, contractual, administrative, and physical security steps designed to protect Personal Information that you provide to us, including the use of firewalls and data encryption. We have implemented procedures designed to limit the dissemination of Personal Information to only such designated staff as are reasonably necessary to carry out the stated purposes we have communicated to you.
Access and Accuracy: You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information. Upon receipt of your written request, we will provide you with a copy of your Personal Information although in certain limited circumstances, we may not be able to make all relevant information available to you such as where that information also pertains to another individual. In such circumstances we will provide reasons for the denial upon request. We will endeavour to deal with all requests for access and modifications in a timely manner.
We will make every reasonable effort to keep Personal Information accurate and up-to-date, and we will provide you with mechanisms to update, correct, delete or add Personal Information as appropriate. As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information. Having accurate Personal Information about you enables us to give you the best possible service.
Contact Us: You can help by keeping us informed of any changes such as a change of address or telephone number. If you would like to access your information, if you have any questions, comments or suggestions of if you find any errors in our information about you, please contact us at: firstname.lastname@example.org.