Breethe helps people find inner wellness when coping with real-life challenges — through guided audio meditations, talks, music, and stories.

 

Breethe came to Kitty's in 2019 looking to rapidly scale their Inner Wellness app while reducing their acquisition costs.

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We continuously iterate on creative looking for an edge in a highly competitive landscape, finding the right balance between engagement, reach and acquisition costs.

 

This method has allowed us to beat Breethe's already highly effective creative,  cutting costs by 40%.

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