Breethe helps people find inner wellness when coping with real-life challenges — through guided audio meditations, talks, music, and stories.
Breethe came to Kitty's in 2019 looking to rapidly scale their Inner Wellness app while reducing their acquisition costs.
We continuously iterate on creative looking for an edge in a highly competitive landscape, finding the right balance between engagement, reach and acquisition costs.
This method has allowed us to beat Breethe's already highly effective creative, cutting costs by 40%.
We achieved a 40%
reduction in CPAs.
CTR's (Click Through Rate)
on engagement ads